HEO marketing reading list (advanced)

Continuing Professional Development (CPD) points: 5


Introduction to the Economist Style Guide

Author: The Economist

A guide to communicating clearly, simply and with style. The tenth edition of the Economist’s house style manual.


Oglivy on Advertising

Author: David Oglivy

In this best selling book, founder of Ogilvy and Mather advertising agency explains how to create advertising that works, how to run an agency, how to write successful copy and what the future holds for the advertising agency.



Planning and Managing PR Campaigns

Author: Anne Gregory

A book highlighting the importance of effective planning in successful PR campaigns. It outlines a 10 point model for the planning and management of campaigns.