Media case studies

Case studies showing how organisations have used media best practice guidance to meet their campaign needs.

As well as providing a useful resource for media teams across GCS, these case studies should inform exchanges and secondments between departments to ensure best practice is recognised and shared. Teams should always be proactive in sharing best practice and contacting teams in other departments to seek advice and support.

The following case studies complement our Modern Media Operations Guide:

  • Audience reach
    • HM Treasury
  • Communicating with Black, Asian and Minority Ethnic business leaders
    • Department for Business, Energy and Industrial Strategy (BEIS)
  • Consumer media
    • Home Office
  • Crisis communication
    • Department for Environment, Food and Rural Affairs – Environment Agency
    • Foreign & Commonwealth Office (FCDO)
  • Digital media
    • GCHQ (Government Communications Headquarters)
  • Explaining policy on TV
    • Number 10 and Cabinet Office
  • Proactive media relations
    • Ministry of Justice (MOJ)
    • Department for International Trade
    • Ministry of Housing, Communities and Local Government
    • HM Revenue and Customs
  • Rebuttal
    • Department for Education (DfE)
    • Department of Health and Social Care
  • Tackling disinformation
    • Department for Digital, Culture, Media and Sport
    • Department for International Trade (DIT) – Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
  • The power of third party endorsement
    • Department for Transports (DfT)
  • Working across the Union
    • Office of the Secretary of State for Scotland (OSSS) 
    • Office of the Secretary of State for Wales (OSSW)
    • Northern Ireland Office (NIO)
    • Cabinet Office (CO)