During a crisis, effective communication is essential. As public bodies, we must be the source of accurate, relevant and timely information.
We are here to help you work up your crisis communication plans.
On this page:
Learning and resources
Use our checklists for team leaders: PRIMER emergency planning checklists.
New guidance (9 September 2021)
Created by the GCS International team, and used by foreign governments, this new training aims to provide a toolkit for government and state communicators to use when responding to a crisis.
- Correcting inaccuracies in a crisis (GCS members access)
- Digital content in a crisis (GCS members access)
- Creating a cross-government narrative and Q&A in a crisis (GCS members access)
- Crisis communication: lessons learnt from COVID-19 (GCS members access)
- Online monitoring in a crisis (GCS members access)
- Crisis communication in practice: scenarios testing (GCS members access)
About crisis communication
The coronavirus (COVID-19) outbreak in 2020 and in the past year has shown the light on the need to communicate in a consistent, clear, and continual way. The COVID-19 report includes insights into the impact of the pandemic on communications professionals and some of the learnings.
Leaders and communicators must set aside time and resources to organise a well-thought-out, strategic plan.
Emergency Planning Framework
Our practical tools and templates for communication professionals show you how to plan, develop and implement an effective response during a crisis, drawing on best practices across the public sector.
Our resources are focused on 6 critical stages which make up the GCS PRIMER framework for crisis communications.
PRIMER stands for:
RESIST Counter Disinformation Toolkit
Our toolkit will help support the dissemination of reliable, truthful information that underpins our democracy.
RESIST stands for:
- Recognise disinformation
- Early warning
- Situational Insight
- Impact analysis
- Strategic communication
- Track outcomes