Crisis communication
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GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]
Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]
Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
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Crisis Communications: Operating Model
Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]
Published: 2023
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The Wall of Beliefs
The Wall of Beliefs is a toolkit for understanding false beliefs and developing effective counter-disinformation strategies.
Published: 2022
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Crisis communication: A behavioural approach
For those who are new to crisis communications work, the guide aims to be accessible as an introduction.
Published: 2022
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RESIST 2 Counter Disinformation Toolkit
This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]
Published: 2021
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High concern communications
Practical steps and a scientific theory to explain and recommend the best way to communicate during a crisis or situation of high concern.
Published: 2021
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5 steps to building generational change
Alex Aiken, GCS Executive Director, reflects on a new approach to public service communication following Brexit and the COVID-19 pandemic.
Published: 2021
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How focused communication benefitted a vulnerable community facing a surge of COVID-19
COVID-19 and the urgency required from the Government’s response presented an unparalleled challenge around reaching all communities.
Published: 2021
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