Five Trends in Leading Edge Communications
This document identifies the trends every GCS member needs to be aware of to deliver world-class communications in a fast-paced and increasingly complex sector.
- Trend 1 – Next Generation Fakery
- Trend 2 – “Hey Siri, Who’s Alexa?”
- Trend 3 – Super-charged Segmentations
- Trend 4 – Disrupting the Disruptors
- Trend 5 – A Question of Ethics
- Applying the Trends – Fast-track to the Future