Five Trends in Leading Edge Communications

This document identifies the trends every GCS member needs to be aware of to deliver world-class communications in a fast-paced and increasingly complex sector.

Five Trends in Leading Edge Communications (2018)

PDF, 2MB, 40 pages

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  • Introduction
  • Trend 1 – Next Generation Fakery
  • Trend 2 – “Hey Siri, Who’s Alexa?”
  • Trend 3 – Super-charged Segmentations
  • Trend 4 – Disrupting the Disruptors
  • Trend 5 – A Question of Ethics
  • Applying the Trends – Fast-track to the Future
  • Sources
  • Acknowledgements