Government Communication Service: our strategy for 2022 to 2025

Read our strategy

The goals of this strategy, launched on 11 May 2022, are to:

  • improve the ability of government communications to work together to tackle the biggest challenges the country faces
  • harness rapid technological changes in communications for the public good
  • deliver a more efficient and effective GCS
  • build public trust in government communications
  • retain, attract and develop the best communications talent

Our purpose

At GCS, our mission is to deliver world-class public service communications which support ministers’ priorities, enable the efficient and effective operation of public services, and improve people’s lives.

Our new strategy will set out ambitions for the Government Communication Service (GCS) for the next 2 to 3 years. Intended to be published in May, the strategy will ensure that, as a profession, we continue to deliver exceptional communications that change and save lives, while operating efficiently so that we provide the best value for taxpayers money.

Why we need a new strategy

Our mission is as relevant as ever. Communication is one of the main levers available to the government to achieve change, alongside legislation, regulation, taxation and spending. We make a real difference to individuals and society.

But to continue to deliver for the public we need to change. The world, and communications along with it, is changing at a very fast pace. The transformative power of technology is creating new opportunities, challenges, and ethical questions.

Now is the perfect time to think about what skills, structures and processes we will need by 2025 so that we are ready to face the challenges of the future.

Tell us what you think

Over the next couple of months, the Executive Team will be visiting departments and Arm’s Length Bodies (ALBs) to share the latest on the strategy, and to collect ideas and feedback on what it should focus on. This is your opportunity to tell us what you think.

You can also contact the GCS Strategy team at

Monthly meet-up

Join GCS Deputy Chief Executive Lisa Hunter on Thursday 28 July at 11am, as she discusses how we are collaborating across government to tackle the cost of living crisis, how we are starting to deliver on the GCS Strategy and answers your questions in a Q&A section on Slido. 
Sign up on Eventbrite (password protected as your Development Advise for password or email

To stay up to date with the GCS strategy, you can: