Campaign of the Month: showcasing GCS’s brilliant campaigns

Each month, the creativity of government communicators and the impact of their work is celebrated on the GCS website, with our Campaign of the Month.

Innovation and best practice

A way for comms professionals to share examples of innovation and best practice with the GCS community, the competition is run on a monthly basis by the GCS Communications and Membership Services team.

Sara Turner, GCS Communications and Membership Lead, said:

“Our GCS colleagues deliver incredible campaigns with creativity and passion, the impact of which is felt across multiple audiences. Campaigns, whether big or small, are crucial to the delivery of government priorities. With Campaign of the Month, colleagues have the opportunity to share and celebrate their work.”


Entries are based on the OASIS (objectives, audience insight, strategy, implementation, and scoring/evaluation) model and cover all MCOM (Modern Communications Operating Model) disciplines.

The winner is chosen by a senior panel of GCS judges, then announced through a GCS news story and amplified through the GCS social media channels.

Michael Appleton, Head of Strategic Communications at the Coronavirus (COVID-19) National Resilience Hub, commented:

“Serving as a Campaign of the Month judge reminded me about the huge diversity of GCS talents.

The quality of submissions shows that our colleagues from across the government continue to develop innovative, engaging and effective campaigns to change behaviours and improve the services we deliver for the country.”

Sharing your knowledge

But it doesn’t stop there, to enable sharing of best practice the winning team is encouraged to write a blog post and even host a GCS Comms Exchange.

Emma Ward, Head of External Communications at Companies House, the winning team for February’s Campaign of the Month, commented:

“It’s brilliant to be recognised by our peers as having done a great job.”

On the campaign, she said:

“I’m proud of this campaign not only because it tells an honest and compelling story about Companies House, but also because it demonstrates so clearly the organisational benefit and strategic outcomes of good communications.”

Other recent winners include the communication teams from Social Work England, Crown Prosecution Service, Ministry of Justice, Department for Environment, Food and Rural Affairs, Food Standards Agency and Department for Transport.

If you would like to submit a Campaign of the Month entry or be a Campaign of the Month judge, get in touch with the GCS Communications and Membership team: Entries for February’s Campaign of the Month close on March 19.

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