GCS Campaign of the Month winner April 2020

inside a distillery, big room with 5 big windows, big barrels and metal containers and pipes

We celebrate April’s campaign of the month winner.

Congratulations to The British Business Banks’ communication team, winners of the Government Communication Campaign (GCS) Campaign of the month for their ‘#Don’tGrowItAlone’ social media campaign which encourages small and medium sized enterprises (SMEs) to grow their business with external finance.

The team encouraged small business owners to ‘spot the difference’ between a business in 2020 and 2030 on social media with the invisible difference being the business chose to take external finance in 2020. The campaign was designed to highlight the impact that taking external finance can have if you want to grow your business. Judges commented that the team “saw a complex communications challenge and came up with a good creative solution”.

Congratulations to the team

  • Gemma Astbury
  • One Fifty Consultancy
  • Mary Whenman
  • Christian Turner
  • James Lenton
  • David Hort

Watch this video to see how the team implemented the award-winning campaign (1 minute, 4 seconds).