Public Service Communications Awards 2021 winners announced

Congratulations to the winners of the Public Service Communication Awards, which were presented today in a ceremony at the online Public Service Communications Academy.

These annual awards celebrate the most impactful campaigns and initiatives created by public sector communicators.

The awards were judged by Alix Macfarlane (LGcomms chair), Dee Cotgrove (Deputy Director for Professional Standards, GCS), Francis Ingham (LGcomms Executive Director) and Jo Pennington (Head of Assessment, Curriculum and Engagement, GCS).

The judges were impressed by the exceptionally high standard of work submitted this year.

Dee Cotgrove remarked:

“The quality of entries this year has been exceptional, and with so many fantastic pieces of work, choosing the winners was a tough process. Every year public service communicators demonstrate superb pride in their work and willingness to adapt.

“Once again, many in our communications community have gone above and beyond, and this year’s awards demonstrated just that. It was particularly pleasing to see such careful audience insight and evaluation, demonstrating our impact on improving and even saving lives.”

Bronze, Silver, and Gold awards were presented across 6 different categories:

  • Direct
  • Diverse and Inclusive
  • Unified
  • Data-Driven
  • Skilled
  • Digital

The Gold award winners had a selection of their campaign material shown during the presentation ceremony, alongside acceptance speeches from the delighted winners.

The 2021 award winners are as follow.


This category recognises communications that build direct relationships with audiences.


Design 102 and Ministry of Justice: It Still Matters


Wirral Council: Improving COVID-19 outcomes for young people over the summer of 2021


Companies House: Find Your Passion at Companies House.


This category recognises unity, working together across discipline, team and organisational boundaries.


The Home Office: EU Settlement Scheme


Richmond Council: Full Of Life


Health and Safety Executive: Work right on COVID in Yorkshire and Humber


This category recognises the use of data and insight in building deeper understanding of audiences.


BCP Council (Bournemouth, Christchurch and Poole): Sort It Out


Hertfordshire County Council: Fostering campaign


Nottingham City Council and Partners: Nottingham and Nottinghamshire Vaccine Hesitancy Campaign

Diverse and Inclusive

This category recognises campaigns that have used communications to bring down barriers and bring people together.


Visit England: Mission: Accessible


Waltham Forest Council: No Space for Hate


South Yorkshire Fire and Rescue: Choose to Challenge


This category recognises those who have elevated how the communications industry operates.


West Berkshire Council: Transformation of West Berkshire Councils Corporate Communications


GCS Behavioural science team: IN CASE Framework


GCS Professional Standards Team: The new GCS Curriculum


This category recognises innovation and digital capability.


Companies House: Become a Better Director


GCS International: Go Viral, Global Vaccine Confidence Campaign


Hertfordshire Health Protection: Save Our Summer

You can find more about how the award winners are chosen on the LGcomms Website.

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