Public Service Communications Awards 2021 winners announced
Congratulations to the winners of the Public Service Communication Awards, which were presented today in a ceremony at the online Public Service Communications Academy.
These annual awards celebrate the most impactful campaigns and initiatives created by public sector communicators.
The awards were judged by Alix Macfarlane (LGcomms chair), Dee Cotgrove (Deputy Director for Professional Standards, GCS), Francis Ingham (LGcomms Executive Director) and Jo Pennington (Head of Assessment, Curriculum and Engagement, GCS).
The judges were impressed by the exceptionally high standard of work submitted this year.
Dee Cotgrove remarked:
“The quality of entries this year has been exceptional, and with so many fantastic pieces of work, choosing the winners was a tough process. Every year public service communicators demonstrate superb pride in their work and willingness to adapt.
“Once again, many in our communications community have gone above and beyond, and this year’s awards demonstrated just that. It was particularly pleasing to see such careful audience insight and evaluation, demonstrating our impact on improving and even saving lives.”
Bronze, Silver, and Gold awards were presented across 6 different categories:
- Direct
- Diverse and Inclusive
- Unified
- Data-Driven
- Skilled
- Digital
The Gold award winners had a selection of their campaign material shown during the presentation ceremony, alongside acceptance speeches from the delighted winners.
The 2021 award winners are as follow.
Direct
This category recognises communications that build direct relationships with audiences.
Bronze
Design 102 and Ministry of Justice: It Still Matters
Silver
Wirral Council: Improving COVID-19 outcomes for young people over the summer of 2021
Gold
Companies House: Find Your Passion at Companies House.
Unified
This category recognises unity, working together across discipline, team and organisational boundaries.
Bronze
The Home Office: EU Settlement Scheme
Silver
Richmond Council: Full Of Life
Gold
Health and Safety Executive: Work right on COVID in Yorkshire and Humber
Data-Driven
This category recognises the use of data and insight in building deeper understanding of audiences.
Bronze
BCP Council (Bournemouth, Christchurch and Poole): Sort It Out
Silver
Hertfordshire County Council: Fostering campaign
Gold
Nottingham City Council and Partners: Nottingham and Nottinghamshire Vaccine Hesitancy Campaign
Diverse and Inclusive
This category recognises campaigns that have used communications to bring down barriers and bring people together.
Bronze
Visit England: Mission: Accessible
Silver
Waltham Forest Council: No Space for Hate
Gold
South Yorkshire Fire and Rescue: Choose to Challenge
Skilled
This category recognises those who have elevated how the communications industry operates.
Bronze
West Berkshire Council: Transformation of West Berkshire Councils Corporate Communications
Silver
GCS Behavioural science team: IN CASE Framework
Gold
GCS Professional Standards Team: The new GCS Curriculum
Digital
This category recognises innovation and digital capability.
Bronze
Companies House: Become a Better Director
Silver
GCS International: Go Viral, Global Vaccine Confidence Campaign
Gold
Hertfordshire Health Protection: Save Our Summer
You can find more about how the award winners are chosen on the LGcomms Website.
- Image credit:
- Shutterstock/ backUp (1)