Instant results: using real time data for campaign success

Tuesday 26 May 2015

The Electoral Commission ran a public awareness campaign to get people to register to vote before the General Election and we set ourselves the target of getting 1 million to apply online.

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Social engagement: is timing everything?

Tuesday 19 May 2015

Government channels attract large followings, but there are more and more users and posts vying for audience attention. Making the most our organic reach is important. So it’s worth considering that the life of a single tweet is short-lived – only 2-4% of the audience generally see any given post.

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Measure what matters

Tuesday 19 May 2015

Spring is upon us, and the seeds of an exciting new approach to metrics have been sown. The ‘Measure what Matters’ conference introduced delegates to award-winning agency Pegasus, whose mantra is ‘inspiring healthy decisions’, and it was underpinned by Cabinet Office Communications’ GCS guidance designed to enthuse a new generation of evaluation experts.

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Coach, Agony Aunt, Peacemaker – what type of GCS leader are you?

Wednesday 13 May 2015

On Monday 27 April, GCS held its first ever Leadership Conference for senior communication colleagues. The day saw speakers and attendees from across Whitehall Departments and ALBs coming together to discuss the common successes, challenges and behaviours (as set out in the Civil Service Leadership statement ) we find in our roles as leaders in Government communications who inspire, empower and install confidence in our teams.

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Amy Lawson takes the GCS message to Belgade

Tuesday 5 May 2015

There were knowing smiles in the Belgrade cabinet room when I mentioned that in 2010 the formation of the first coalition government for 36 years was a fresh challenge for civil service communicators in the UK. In Serbia, power-sharing is nothing new, with various parties leapfrogging each other and the PM and DPM swapping places last year.

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7 trends in creating leading-edge communications

Friday 1 May 2015

The 2015 communications landscape is full of big new ideas and rapid change. And the way audiences are accessing and consuming information and media is changing fast under the rapid explosion of digital platforms and media. Our challenge is to keep pace and maximise the new opportunities.

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Election guidance for civil servants

Monday 30 March 2015

General Election 2015:guidance for civil servants has now been published by the Cabinet Office and the pre election period restrictions are now in effect.

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Trust in me: how employee engagement is all about ‘people like yourself’

Thursday 26 March 2015

If you’re looking for a definition of irony, I offer this recent experience. I decided I was going to write about trust as a driver of employee engagement in this blog. So I ventured onto the internet to dig out the latest research and got this message:

‘Your access to this website has been blocked by our internet filtering software’.

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Code club for Communicators- the coolest club in Whitehall

Wednesday 25 March 2015

Code – the language of the web. It’s the language of the future. The language of communication. The language that children are learning in schools. The language spoken across the world, from Silicon Valley to Tech City.

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Setting off on the right track: my first few weeks in internal comms

Tuesday 24 March 2015

It’s been 10 years, or so since I last worked at the Department of Transport (DfT). Not only is the building I work in different, but Victoria Street now has a cinema and there’s nearly as many coffee shops as there are civil servants, nearly. Change is never ending, not so much a curve anymore but a virtuous circle.

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