Moving towards consistently professional communications across Whitehall

Friday 20 February 2015

In the communications profession, we hear a lot about the need to innovate and ‘keep up’ with the latest initiatives and the need to define what we do. For most of us in GCS, to be effective communicators is also to be innovators.

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Planning a social media campaign? Read this first!

Friday 20 February 2015

Life isn’t always simply good or bad, true or false or black or white, and it turns out the same can be said for social media evaluation. We’re often seeking to measure the positive or negative sentiment of what people are saying on social media, but does this really tell us anything useful?

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The Power to Switch: from script to screen

Wednesday 18 February 2015

The Department of Energy and Climate Change (DECC) is a small department with a big mission. Our new campaign – The Power to Switch – encourages people to switch energy tariff or supplier. Our insight shows that awareness of switching is excellent but only 14% of households switched in the last year.

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Stealing ways to ‘hook’ your audience

Wednesday 11 February 2015

I’m a thief. I’m not afraid to admit it. I like to steal things and turn them into other things that really help me.

But I’m not a bad thief – I let people know if I’m using their stuff and I make sure I have their permission when it’s needed.

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GCS Mentoring Programme – Owen Roffe inspires

Friday 28 November 2014

GCS Mentoring Programme – Owen Roffe inspires

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Forget ‘thinking outside the box’, step outside the box.

Whenever I have worked through my personal development plans, I always look at courses, things to read and networking events to attend to create new relationships. These are all great ways of developing but this year I wanted to step.

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