South West IC conference: helping managers and leaders step up

Friday 27 February 2015

Before heading off for the ‘Internal communications and engagement – from vision to reality’ event in Swansea earlier this week, I thought I’d better have a quick refresher on The IC Space content.

Read more

GCS what’s it all about? Pam Teare, Director of Comms, MoJ has the answers

Friday 27 February 2015

The GCS is now into its second year. For those of you who have joined in the last year – welcome – and for those of you who still have questions about the new service, I thought a refresher of what the GCS is all about might be timely.

Read more

How art has become the science of communications

Tuesday 24 February 2015

Once upon a time a good marketeer was a showman powered only by chutzpah. Those days are over. Communications in the digital world is art powered by science. This is certainly true of our new State Pension campaign.

Read more

Moving towards consistently professional communications across Whitehall

Friday 20 February 2015

In the communications profession, we hear a lot about the need to innovate and ‘keep up’ with the latest initiatives and the need to define what we do. For most of us in GCS, to be effective communicators is also to be innovators.

Read more

Planning a social media campaign? Read this first!

Friday 20 February 2015

Life isn’t always simply good or bad, true or false or black or white, and it turns out the same can be said for social media evaluation. We’re often seeking to measure the positive or negative sentiment of what people are saying on social media, but does this really tell us anything useful?

Read more

The Power to Switch: from script to screen

Wednesday 18 February 2015

The Department of Energy and Climate Change (DECC) is a small department with a big mission. Our new campaign – The Power to Switch – encourages people to switch energy tariff or supplier. Our insight shows that awareness of switching is excellent but only 14% of households switched in the last year.

Read more

Stealing ways to ‘hook’ your audience

Wednesday 11 February 2015

I’m a thief. I’m not afraid to admit it. I like to steal things and turn them into other things that really help me.

But I’m not a bad thief – I let people know if I’m using their stuff and I make sure I have their permission when it’s needed.

Read more

GCS Mentoring Programme – Owen Roffe inspires

Friday 28 November 2014

GCS Mentoring Programme – Owen Roffe inspires

Read more

Forget ‘thinking outside the box’, step outside the box.

Whenever I have worked through my personal development plans, I always look at courses, things to read and networking events to attend to create new relationships. These are all great ways of developing but this year I wanted to step.

Read more

This website uses cookies. By using this website or closing this message, you are agreeing to our cookies notice