From press office to internal comms – why switch?

Wednesday 17 June 2015

But there are advantages to making the switch to another discipline, and we know that recruiters increasingly look for candidates with a broader skill-set. I’ve recently made the switch from being in an all-news role, to a role where two-thirds of my time is spent on internal communications. I’ve been genuinely surprised by how much […]

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IPM Awards winner: HSE’s asbestos safety campaign

Monday 15 June 2015

Effecting behaviour change with SMEs is a challenge many of us are struggling with.
In developing the HSE’s (Health and Safety Executive) latest asbestos safety campaign, we had to find ways to ‘nudge’ a notoriously hard-to-reach target audience of SME and ‘micro’ tradespeople.

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Introducing the ICEberg – why visual metaphors rule

Wednesday 10 June 2015

Nike has the ‘swoosh’, insurance has meerkats, and now internal communications has…drum roll…the ICEberg™ (patent pending). Not a large floating lump of frozen water – rather, the ‘Internal Communications Excellence’ berg.

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No10 digital secondment programme now open for applications: recent secondee Chris Kirk tells all

Wednesday 10 June 2015

The Number 10 digital team are now accepting applications for the 2015/16 digital secondment and development programme for current civil servants. For more information about the programme and how to apply see GCS secondments.

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Trust grows out of listening – not telling

Friday 5 June 2015

In his very perceptive lecture delivered for the Government Communication Service (GCS) “Creating an ‘Architecture of Listening’ in Organisations,” Professor Jim Macnamara explains just how deep the ‘crisis of listening’ is in today’s global communication across organisations from all sectors, including private, civil, and governmental.

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Alex Aiken: 5 seriously sensible things I heard at AMEC International

Thursday 4 June 2015

This week, I spoke at the AMEC International Summit on Measurement in Stockholm.

AMEC is the International Association for the Measurement and Evaluation of Communication. It’s the professional institute for people who do media evaluation work and communications research.

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Content shock: ten thought leading ideas

Tuesday 26 May 2015

During purdah I went to an excellent conference and saw a couple of really inspiring people. Actually there were loads of inspiring people there. But the two I want to tell you about had two things in common: they both established world class communications agencies. And they both had five ideas to share.

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Instant results: using real time data for campaign success

Tuesday 26 May 2015

The Electoral Commission ran a public awareness campaign to get people to register to vote before the General Election and we set ourselves the target of getting 1 million to apply online.

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Social engagement: is timing everything?

Tuesday 19 May 2015

Government channels attract large followings, but there are more and more users and posts vying for audience attention. Making the most our organic reach is important. So it’s worth considering that the life of a single tweet is short-lived – only 2-4% of the audience generally see any given post.

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Measure what matters

Tuesday 19 May 2015

Spring is upon us, and the seeds of an exciting new approach to metrics have been sown. The ‘Measure what Matters’ conference introduced delegates to award-winning agency Pegasus, whose mantra is ‘inspiring healthy decisions’, and it was underpinned by Cabinet Office Communications’ GCS guidance designed to enthuse a new generation of evaluation experts.

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