External Affairs

Building skills in:

Listening
Dialogue
Awareness
Best practice

Please see below for our current external affairs courses.

Course levels of expertise:

Practitioner – new or developing your expertise in that discipline

Advanced – experienced professionals in that discipline

To book onto an Aspire course, please see a list of current courses and events

External Affairs (Practitioner)

This covers the External Affairs role in MCOM, and how external stakeholders have the power to inhibit or accelerate our government communications objectives. The right approach can make all the difference. Stakeholders can add independent credibility to what we are trying to achieve, facilitate our access to audiences, feedback on the progress of campaigns, flag issues early, and add their expertise to the development of communications and policy.

Learning outcomes

By the end of this course, you will become more confident about:

Listening – allowing us to gather intelligence to inform internal thinking; horizon scan and provide early warning.
Dialogue – obtaining balance, encouraging supportive voices, mitigating criticism and disseminating messages through stakeholder channels.
Awareness – explaining government policies to influential individuals and organisations for public benefit.
Best practice – co-ordinating high-level stakeholder engagement; providing advice based on gathered intelligence and evaluating impact.

Audience
AIO-G6 – (dependent on experience)

Length/Frequency
3 hours
6 weekly

Delivery: Face-to-face and webinar

Strategic Partnership Training (Advanced)

This course is designed to increase awareness and understanding of how successful partnerships can support the implementation of Government communications. It will give best practice case studies from different GCS teams including Business Partnership and GCS Local.

Learning outcomes

By the end of this course, you will become more confident about:

  • Understanding how to use internal and external networks to support priority Government projects;
  • Practical guidance on building, sustaining and growing long-term partnerships;
  • How to deliver the voice of partners into policy development and policy evolution.

Audience

AIO-G6 (dependent on experience)
Length/Frequency

3 hour
Quarterly

Delivery: Face-to-face

This website uses cookies. By using this website or closing this message, you are agreeing to our cookies notice