External Affairs

Content overview and learning outcomes for our external affairs courses.

By developing your external affairs skills you will learn to:

  • Listening
  • Dialogue
  • Awareness
  • Best practice

Course levels of expertise:

  • Practitioner: new or developing your expertise in that discipline
  • Advanced: experienced professionals in that discipline

Introduction to External Affairs

This covers the External Affairs role in Modern Communications Operating Model (MCOM), and how external stakeholders have the power to inhibit or accelerate our government communications objectives. The right approach can make all the difference. Stakeholders can add independent credibility to what we are trying to achieve, facilitate our access to audiences, feedback on the progress of campaigns, flag issues early, and add their expertise to the development of communications and policy.

Learning outcomes

By the end of this course, you will become more confident about:

Listening – allowing us to gather intelligence to inform internal thinking; horizon scan and provide early warning.
Dialogue – obtaining balance, encouraging supportive voices, mitigating criticism and disseminating messages through stakeholder channels.
Awareness – explaining government policies to influential individuals and organisations for public benefit.
Best practice – co-ordinating high-level stakeholder engagement; providing advice based on gathered intelligence and evaluating impact.

Details:

  • Audience: AIO to G6 – (dependent on experience)
  • 3 hours, 6 weekly
  • Face-to-face and webinar

This course is worth 5 CIPR and CPD points.

Strategic Partnerships

This course is designed to increase awareness and understanding of how successful partnerships can support the implementation of Government communications. It will give best practice case studies from different GCS teams including Business Partnership and GCS Local.

Learning outcomes

By the end of this course, you will become more confident about:

  • Understanding how to use internal and external networks to support priority Government projects;
  • Practical guidance on building, sustaining and growing long-term partnerships;
  • How to deliver the voice of partners into policy development and policy evolution.

Details:

  • Audience: AIO to G6 (dependent on experience)
  • 3 hours, quarterly
  • Face-to-face

This course is worth 5 CIPR and CPD points.

Check our calendar of courses and events