HEO marketing reading list (advanced)
Continuing Professional Development (CPD) points: 5
Book
Introduction to the Economist Style Guide
Author: The Economist
A guide to communicating clearly, simply and with style. The tenth edition of the Economist’s house style manual.
Book
Oglivy on Advertising
Author: David Oglivy
In this best selling book, founder of Ogilvy and Mather advertising agency explains how to create advertising that works, how to run an agency, how to write successful copy and what the future holds for the advertising agency.
Book
Planning and Managing PR Campaigns
Author: Anne Gregory
A book highlighting the importance of effective planning in successful PR campaigns. It outlines a 10 point model for the planning and management of campaigns.