SEO leadership reading list (practitioner)

Continuing Professional Development (CPD) points: 5


Lean In: Women, Work and the Will to Lead

Author: Sheryl Sandberg

Sheryl Sandberg (COO of Facebook) draws on her own experience of working in some of the world’s most successful businesses to show how women can empower themselves, unlock top leadership roles and achieve their full potential.


Coaching for Performance

Author: John Whitmore

John Whitmore provides a simple to understand yet powerful guide to coaching.


No Hard Feelings: Emotions at Work and How They Help Us Succeed

Author: Liz Fosslien and Mollie West Duffy

Liz Fosslien and Mollie West Duffy help you to figure out which emotions to toss, which to keep to yourself, and which to express in order to be both happier and more effective.


Usage and Abusage – A Guide To Good English

Author: Eric Partridge

Offers constructive advice on the proper use of English and highlights the problems and pitfalls of bad grammar, woolly expressions and poor vocabulary choice.


The Language of Leaders

Author: Kevin Murray

The Language of Leaders explores how chief executives from world-leading organisations use communication to inspire, engage and motivate.


Leading Change

Author: John Kotter

Kotter’s seminal work on organisational change outlining the 8 step process every organisation must go through to achieve its goals. Visionary and practical.


Creating ‘An Architecture of Listening’ in Organisations

Author: Professor Jim MacNamara

This report explores the findings from a study into how and how well public and private organisations implement two-way communication.


Organisational Listening: the missing essential in public communications

Author: Professor Jim MacNamara

Based on a landmark two year study, Jim MacNamara’s book describes how organisations need to build an ‘architecture of listening’ to engage people and build trust in democracy, organisational legitimacy, sustainability and social equity.