Suggested ways to build your digital communication skills.
Specific areas for development within digital communication include:
This list is not exhaustive and should be used in conjunction with discussions with your line manager about your professional development plan (PDP). You should also look at what is on offer from Civil Service Learning and any professional body that you belong too.
Continue to build your expertise. At this level, it is most effective to network with colleagues, keep abreast of current thinking and contribute to senior practitioner groups both within the profession and across industry. As the GCS Professional Development Performance Management Standards specify everyone at Grade 7 and above should be actively helping to up skill others. We also encourage colleagues with this level of expertise below Grade 7 to do the same. Contact email@example.com if you are interested in being a trainer.
Government information should be as accessible and inclusive as possible. Something can be accessible to some people, like a video or a tweet, while being inaccessible to others. Find out more about accessibility:
This website is regularly updated with digital marketing and audience insights: Think with Google .
This book by Christian Rudder Drawing is about data from OKCupid, Google, Facebook, and more. Christian Rudder reveals our hopes, fears, dreams and desires.
Learn all about the new digital accessibility requirements, and how to make your digital communications accessible
The learning outcomes are:
This recording is simulated live, so you won’t be able to pause it once it starts. You will be asked for your name and email.
Watch the digital accessibility webinar (48 minutes 19 seconds)
The transcript for this webinar will be available on Tuesday 26 May.
Greg Power is President of the Canadian operations of world leading public relations agency Weber Shandwick. Throughout his communications career, his interest has been in the challenge of building the bridge between a message and an audience. Watch TED Talk ‘The power of story’
Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Watch TED talk ‘How to get your ideas to spread’
The BBC’s media editor Amol Rajan asks James Ball, Special Correspondent at BuzzFeed News, and Mark Frankel, Social Media Edtitor at BBC News, about the different meanings of ‘fake news’ and how journalists should respond to it. Listen to ‘The truth about fake news’
The past and future of fake news – what can be done about social media misinformation and what impact does it have around the world? Mike Wendling asks a panel of experts from Buzzfeed, the Poynter Institute, and First Draft News. Listen to ‘The past and future of fake news’
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding. Watch ‘What Physics taught me about marketing’
Melissa Agnes discusses the impacts that the digital landscape have on crisis management and the key to successful crisis management. Watch ‘The Secret to Successful Crisis Management in the 21st Century’
GCS courses are scheduled throughout the year, check which courses are currently available and book.
To be able to publish any kind of content on GOV.UK, you have to first attend a 2 day-long course on ‘Writing for GOV.UK‘ and ‘Using Whitehall publisher’ which you can book through your department’s head of digital publishing.
Run by the Government Digital Service, discover the fundamentals of content design. Learn about user-centred content that’s easy for everyone to understand and access. Join the course for free (starting 18 May 2020)
This Photography 101 course comprises tutorials and practical sessions covering key photography skills using a DSLR camera, top tips for storytelling and lessons learned for those taking photos for Government communications.
Free online training course in how to use Google Analytics to understand how people are interacting with your websites. Visit Google Analytics
The Skills Toolkit is made up of free online courses, tools and resources to help you improve your digital and numeracy skills, from the Department for Education.
GCS Aspire courses are scheduled throughout the year, check which courses are currently available and book.
This course will include real life examples from the public private sector as well as some useful models and checklists. In three phases spread through the day participants will be asked to work in teams to handle an unfolding fictional crisis scenario using a private online crisis simulation platform, Crisis90. Participants will be guided through three stages where they will be able to compare their strategic responses, key messages and tactical approaches.
Share what you have learnt with those you work with so that we can all continuously improve and if you come across other great sources of learning to read, watch or do, tell us. Finally, once you are confident in your expertise in digital communications, contact us at firstname.lastname@example.org so that you can help others build their skills.