GCS Accelerate courses

To book a place on one of our GCS Accelerate Essential level training sessions you must be a GCS member working in the communications team of a ministerial / non-ministerial department or one of their arm-length body organisations.

If the course you are looking for is full please sign on to the waiting list as places may become available closer to the time.

When booking, please make sure you receive a confirmation email. If you do not, use your Eventbrite account to check if you do have a ticket, or confirm by emailing gcsaccelerate@cabinetoffice.gov.uk Placing yourself on the waiting list does not constitute ordering a ticket.

You need to give GCS at least 2 full working days notice if you need to cancel. You can cancel on both Eventbrite or by contacting gcsaccelerate@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to attend these courses, which are in high demand. Failure to notify GCS of your cancellation may affect your department’s allocation of places on the Accelerate Programme.

Your civil service pass or another form of photo ID will be required to access the venue. If you do not have proof (or it does not match the name you booked under) you may be denied access to the venue and course.

10 September


Accelerate: Engaging Stakeholders and influencers using digital tools

This half day workshop will teach you the basics in how to use digital tools while working with external stakeholders. This will include how to use social listening tools, tracking impact and sentiment, mapping and maintaining relationships with your key stakeholders and how to get stakeholders to use their digital channels to amplify your messages. Key learning objectives: 

  • Gain an overview of how digital can impact External Affairs
  • Understand the digital tools and how they can be used most effectively
  • Learn how to work most effectively with your stakeholders to amplify your message 

Book now

17  September


Accelerate: Essential Analytics – Measuring Organic Impact

This workshop is to share techniques for systematically and reliably identifying and interpreting patterns within data to inform content and publishing plans. It will include information on tools for monitoring web traffic, user feedback and analysing viewing behaviour. Key learning objectives:

  • Learn how to measure social media performance through key metrics
  • Gain an overview of native analytics and how to analyse website behaviour
  • Understand how to track wider conversation

Book now

19 September


Accelerate: Social & Search Listening 101

Listening to what your key audiences are saying online about your department, policy area or campaign provides communications teams with valuable insight and can make a vital contribution to communications strategy, implementation and evaluation. This course provides an introduction to the world of social and search listening and its application to the above. It makes the case for listening to what your audiences are saying online, how to critique this information and how to use it effectively. Key learning objectives:

  • Understand the role social & search listening can play, and its limitations
  • Refining Boolean results and filters
  • Thinking beyond the obvious
  • Planning, carrying out, and using analysis
  • How to develop and challenge existing results

Book now

24 September


Accelerate: Engaging Stakeholders and influencers using digital tools

This half day workshop will teach you the basics in how to use digital tools while working with external stakeholders. This will include how to use social listening tools, tracking impact and sentiment, mapping and maintaining relationships with your key stakeholders and how to get stakeholders to use their digital channels to amplify your messages. Key learning objectives: 

  • Gain an overview of how digital can impact External Affairs
  • Understand the digital tools and how they can be used most effectively
  • Learn how to work most effectively with your stakeholders to amplify your message 

Book now

26 September


Accelerate: FACT – Countering Misinformation in the Media

Media teams often have to identify and respond to misinformation and disinformation. This workshop will introduce you to the fundamentals of The Rapid Response unit’s FACT model taking you through the model and stress test their response to different scenarios. Key learning objectives: 

  • Know how to track online discussions, to identify emerging issues and potential opportunities for response using the FACT model.
  • Be aware of how to monitor search and social media without paid-for tools.
  • Understand how online tools can be used to communicate HMG messages in a crisis.
  • Be aware of when to use FACT and RESIST models, and how these models support each other.

Book now

1 October


Accelerate: Digital Marketing – An introduction to the Ecosystem

This workshop will provide a better understanding of the paid digital and social media landscape and equip you with the knowledge and insight to plan and deliver more effective outcomes from the budget and resources at your disposal. It will include guidance on best practice for planning a campaign, using audience and planning tools and understanding how to develop campaign content. Key learning objectives:

  • Gain an overview of the issues and challenges of the ecosystem 
  • Understand the evolving digital advertising ecosystem 
  • Receive an introduction to programmatic marketing

Book now

2 October


Accelerate: Social & Search Listening 101

Listening to what your key audiences are saying online about your department, policy area or campaign provides communications teams with valuable insight and can make a vital contribution to communications strategy, implementation and evaluation. This course provides an introduction to the world of social and search listening and its application to the above. It makes the case for listening to what your audiences are saying online, how to critique this information and how to use it effectively. Key learning objectives:

  • Understand the role social & search listening can play, and its limitations
  • Refining Boolean results and filters
  • Thinking beyond the obvious
  • Planning, carrying out, and using analysis
  • How to develop and challenge existing results

Book now

4 October


Accelerate: Essential Analytics – Measuring Organic Impact

This workshop is to share techniques for systematically and reliably identifying and interpreting patterns within data to inform content and publishing plans. It will include information on tools for monitoring web traffic, user feedback and analysing viewing behaviour. Key learning objectives:

  • Learn how to measure social media performance through key metrics
  • Gain an overview of native analytics and how to analyse website behaviour
  • Understand how to track wider conversation

Book now

7  October


Accelerate: Digital Storytelling – Engaging your Employees

This one day workshop will introduce internal communications specialists to the principles of digital storytelling, followed by a practical exercise in producing videos using smartphones. It will enable them to confidently share knowledge across their directorate and profession, including an easy to use and share toolkit. Key learning objectives:

  • Understand what digital skills in internal comms look like
  • Scope the full range of potential channels, understanding opportunities and risks
  • Plan and learn from digital activity

Book now

 

9 October


Accelerate: FACT – Countering Misinformation in the Media

Media teams often have to identify and respond to misinformation and disinformation. This workshop will introduce you to the fundamentals of The Rapid Response unit’s FACT model taking you through the model and stress test their response to different scenarios. Key learning objectives: 

  • Know how to track online discussions, to identify emerging issues and potential opportunities for response using the FACT model.
  • Be aware of how to monitor search and social media without paid-for tools.
  • Understand how online tools can be used to communicate HMG messages in a crisis.
  • Be aware of when to use FACT and RESIST models, and how these models support each other.

Book now

9 October


Accelerate: Essential Analytics – Measuring Organic Impact

This workshop is to share techniques for systematically and reliably identifying and interpreting patterns within data to inform content and publishing plans. It will include information on tools for monitoring web traffic, user feedback and analysing viewing behaviour. Key learning objectives:

  • Learn how to measure social media performance through key metrics
  • Gain an overview of native analytics and how to analyse website behaviour
  • Understand how to track wider conversation

Book now

10 October


Accelerate: FACT – Countering Misinformation in the Media

Media teams often have to identify and respond to misinformation and disinformation. This workshop will introduce you to the fundamentals of The Rapid Response unit’s FACT model taking you through the model and stress test their response to different scenarios. Key learning objectives: 

  • Know how to track online discussions, to identify emerging issues and potential opportunities for response using the FACT model.
  • Be aware of how to monitor search and social media without paid-for tools.
  • Understand how online tools can be used to communicate HMG messages in a crisis.
  • Be aware of when to use FACT and RESIST models, and how these models support each other.

Book now

11 October


Accelerate: Engaging Stakeholders and influencers using digital tools

This half day workshop will teach you the basics in how to use digital tools while working with external stakeholders. This will include how to use social listening tools, tracking impact and sentiment, mapping and maintaining relationships with your key stakeholders and how to get stakeholders to use their digital channels to amplify your messages. Key learning objectives: 

  • Gain an overview of how digital can impact External Affairs
  • Understand the digital tools and how they can be used most effectively
  • Learn how to work most effectively with your stakeholders to amplify your message 

Book now

17 October


Accelerate: Digital Marketing – An introduction to the Ecosystem

This workshop will provide a better understanding of the paid digital and social media landscape and equip you with the knowledge and insight to plan and deliver more effective outcomes from the budget and resources at your disposal. It will include guidance on best practice for planning a campaign, using audience and planning tools and understanding how to develop campaign content. Key learning objectives:

  • Gain an overview of the issues and challenges of the ecosystem 
  • Understand the evolving digital advertising ecosystem 
  • Receive an introduction to programmatic marketing

Book now

18 October


Accelerate: Essential Analytics – Measuring Organic Impact

This workshop is to share techniques for systematically and reliably identifying and interpreting patterns within data to inform content and publishing plans. It will include information on tools for monitoring web traffic, user feedback and analysing viewing behaviour. Key learning objectives:

  • Learn how to measure social media performance through key metrics
  • Gain an overview of native analytics and how to analyse website behaviour
  • Understand how to track wider conversation

Book now

22 October


Accelerate: Social & Search Listening 101

Listening to what your key audiences are saying online about your department, policy area or campaign provides communications teams with valuable insight and can make a vital contribution to communications strategy, implementation and evaluation. This course provides an introduction to the world of social and search listening and its application to the above. It makes the case for listening to what your audiences are saying online, how to critique this information and how to use it effectively. Key learning objectives:

  • Understand the role social & search listening can play, and its limitations
  • Refining Boolean results and filters
  • Thinking beyond the obvious
  • Planning, carrying out, and using analysis
  • How to develop and challenge existing results

Book now

23 October


Accelerate: FACT – Countering Misinformation in the Media

Media teams often have to identify and respond to misinformation and disinformation. This workshop will introduce you to the fundamentals of The Rapid Response unit’s FACT model taking you through the model and stress test their response to different scenarios. Key learning objectives: 

  • Know how to track online discussions, to identify emerging issues and potential opportunities for response using the FACT model.
  • Be aware of how to monitor search and social media without paid-for tools.
  • Understand how online tools can be used to communicate HMG messages in a crisis.
  • Be aware of when to use FACT and RESIST models, and how these models support each other.

Book now

24 October


Accelerate: Digital Storytelling – Engaging your Employees

This one day workshop will introduce internal communications specialists to the principles of digital storytelling, followed by a practical exercise in producing videos using smartphones. It will enable them to confidently share knowledge across their directorate and profession, including an easy to use and share toolkit. Key learning objectives:

  • Understand what digital skills in internal comms look like
  • Scope the full range of potential channels, understanding opportunities and risks
  • Plan and learn from digital activity

Book now

25 October


Accelerate: Engaging Stakeholders and influencers using digital tools

This half day workshop will teach you the basics in how to use digital tools while working with external stakeholders. This will include how to use social listening tools, tracking impact and sentiment, mapping and maintaining relationships with your key stakeholders and how to get stakeholders to use their digital channels to amplify your messages. Key learning objectives: 

  • Gain an overview of how digital can impact External Affairs
  • Understand the digital tools and how they can be used most effectively
  • Learn how to work most effectively with your stakeholders to amplify your message

Book now

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