G7 and G6 strategic communication reading list (practitioner)
Continuing Professional Development (CPD) points: 5
Book
New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility
Author: Andrew Griffin
Explores how company reputation can withstand major crises and events, using international examples and hundreds of case studies.
Book
Strategic Public Relations Leadership
Author: Anne Gregory and Paul Willis
Anne Gregory and Paul Willis discuss how public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape.