G7 and G6 strategic communication reading list (practitioner)

Continuing Professional Development (CPD) points: 5


New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility

Author: Andrew Griffin

Explores how company reputation can withstand major crises and events, using international examples and hundreds of case studies.


Strategic Public Relations Leadership

Author: Anne Gregory and Paul Willis

Anne Gregory and Paul Willis discuss how public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape.