SEO marketing reading list (practitioner)

Continuing Professional Development (CPD) points: 5


Campaign It!: Achieving Success Through Communication

Author: Alan Barnard and Chris Parker

Introduces the Campaign It! model – a powerful and positive model to inform, persuade and gain agreement from significant people and organisations to create influence and change. 


Planning and Managing Public Relations Campaigns (5th edition)

Author: Anne Gregory

A book highlighting the importance of effective planning in successful PR campaigns and which outlines a 10 point model for the planning and management of campaigns.