SEO marketing reading list (practitioner)
Continuing Professional Development (CPD) points: 5
Campaign It!: Achieving Success Through Communication
Author: Alan Barnard and Chris Parker
Introduces the Campaign It! model – a powerful and positive model to inform, persuade and gain agreement from significant people and organisations to create influence and change.
Planning and Managing Public Relations Campaigns (5th edition)
Author: Anne Gregory
A book highlighting the importance of effective planning in successful PR campaigns and which outlines a 10 point model for the planning and management of campaigns.