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• Evaluating low/no-cost communications

  All communication strategies should utilise the Evaluation Cycle to evaluate the impact of their communications.  This guidance serves as a […]

• Influencer due diligence policy

  On this page: Summary Our mission is to deliver world-class public service communications which support ministers’ priorities, enable the efficient […]

• Crisis Comms Planning Guide

  The Crisis Communications Planning Guide is designed to help government communicators create crisis comms plans for the major risks that […]

• GCS Framework for Ethical Innovation

  Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

• GCS Innovating with Impact Strategy

  Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

• Recruitment: top tips for candidates

  We’re so pleased that you’re considering a role in the Government Communication Service (GCS). As a government communicator, not only […]

• Top tips on applying for a GCS Apprenticeship

  I am currently a Government Communication Service (GCS) apprentice, working towards my Level 4 Public Relations and Communications Apprenticeship Standard. […]

• GCS Evaluation Cycle

  A flexible framework that promotes continuous learning and innovation, helping you measure success across all communication activities

• PITCH: Strategic communication as a tool of global influence

  The challenge “The most significant lesson of the last two years is not just that the world is a more […]

• Creating a culture of innovation

  You can’t blame AI for feeling smug these days. Basking in the spotlight from the media, marketers and most of […]