Strategic Communications Planning case studies

Hear from some of the our colleagues working in strategic communications roles across government.

Callum Burke, Insight and Evaluation Manager, GCS

Callum Burke PhotoMy name is Callum Burke and I am an insight and evaluation manager for Government Communication Service (GCS) in the Cabinet Office. My job entails the production of primary audience and channel research, the co-ordination of cross-departmental research teams as well as evaluating the impact of UK government campaigns on the world stage.

I joined GCS to engage with the variety of national and international campaigns government produces and to experience the expertise of insight researchers across government.

Having only joined GCS in January this year, the role has already offered me excellent opportunities to hone my skills in research and exposed me to unique learning experiences. I have been involved in presenting research to the Prime Minister’s office, provided social media monitoring on major issues and I am part of a cross-government team changing the way the government plans and executes campaigns. The support and expertise in my team have been incredible and the position has offered me unrivalled career support and learning opportunities. They support my development ambitions and are always pushing me to expand my digital and research skills for the benefit of GCS as a whole.


Fiona Christie, Press and Media Planning Officer, Cabinet Office

Fiona Christie colourI wanted to join the Government Communications Service because of the endless opportunities to develop my skills and get involved in interesting projects. Searching online for the roles available, you get a flavour for how varied your career can be.

I was matched with a role in the Cabinet Office, as media planning officer. This was a role I didn’t realise existed before I joined GCS, but as someone who’s very organised and can juggle lots of projects at once, it really suits me. Day-to-day I make sure that all communications for the Cabinet Office will be published on time and have appropriate media plans in place. This involves working with policy officials and ensuring press officers have all of the information they need to draft announcements and prepare social media plans.

In the six months since I’ve joined GCS I’ve had the opportunity to work on press for the Queen’s Birthday Honours; I proofread the Queen’s Speech; and I’ve already advised other Civil Servants across the country about communications. I even saw the new Prime Minister make her first speech from behind the scenes, a historic moment which I’ll remember forever.