Digital Communications
Overview
In this course you will learn from experts across government how to use digital communications to target audiences by developing great insight and the ability to innovate to drive real behaviour change.
Digital Communications is a 6-module online course designed and delivered by the Global Communications Academy. The course teaches participants about the important role digital communications play within government and how they form a crucial part of a modern communications strategy.
The course:
- Gives insight into how to use digital communications strategically to target audiences, tailor content and make messages go further
- Demonstrates how digital communications give governments access to new sources of data to develop great insights, and the ability to innovate to drive real behaviour change
- Includes discussion boards that give participants the ability to interact and learn from their peers
- Is highly interactive with participants learning from disinformation experts within government who share their experiences via information case studies
Learning objectives:
This course:
- Gain insight into how to use digital communications strategically to target audiences, tailor content and make messages go further
- Learn how digital communications give governments access to new sources of data to develop great insights, and the ability to innovate to drive real behaviour change
- Gain knowledge on creating powerful and creative content
Book your place
We will advertise the next course dates through our normal communication channels.