Delivering Excellence in partnership marketing

The partnership marketing guide is designed to encourage GCS professionals to further work with external partners to increase the reach and impact of their campaigns

Partnership marketing represents a significant opportunity for government communications.

As well as being a cost effective way to reach audiences, it also has great potential to increase the impact of your communications and drive behaviour change.

This guide will help GCS members to incorporate partnership marketing into the development of their campaigns.

Delivering excellence in partnership marketing (PDF 1.1MB)