SEO practitioner

Robert Cialdini – The 6 Principles of Influence
Published: 2021
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Creating a communications plan for a senior leader
Caroline Baillie, Head of Internal Communications at DWP, shares practical steps in producing a thoughtful communications plan for senior leaders.

Published: 2021
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GCS in conversation with David Ross on managing a crisis
Listen to David, Head of Communications at Scotrail.

Published: 2021
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GCS Scotland in conversation with Richard Baker on rebranding during a crisis
Listen to Richard, Head of Policy, Public Affairs and Research at Sight Scotland.

Published: 2021
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GCS in conversation with Neil Smith on media handling during crisis
Some lessons learned from working during the pandemic.

Published: 2021
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The Principles of Behaviour Change Communications
This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.

Published: 2021
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Engaging stakeholders and influencers using digital tools
This webinar will teach you how to use social listening tools and mapping and maintaining relationships with your key stakeholders.

Published: 2021
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Social and search listening 101
Learn to consider for example, what your audiences and stakeholders are saying online and the search language Boolean.

Published: 2021
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Devolution for communicators
This deep dive into devolution will cover the hows and the whats, but also crucially the whys, as well as the various models of devolution.

Published: 2020
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Diversity and inclusion in practice: action plan 2020 to 2021
The diversity and inclusion (D&I) action plan is an internal document created by the Professional Standards team and reflects our […]

Published: 2020
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