Creative
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HEO leadership reading list (practitioner)
Explore the resources on leadership for HEO professionals working across all disciplines. How to present with real impact and more.
Published: 2021
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Creating engaging video content
Design102 reflect on a recent webinar they delivered and share their five top tips for creating video content.
Published: 2021
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Social and search listening 101 (GCS members access)
Learn to consider for example, what your audiences and stakeholders are saying online and the search language Boolean.
Published: 2021
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Melting your creative brain freeze
In this blog piece, Caroline Barnard reflects on how she can apply learnings from our ‘Creative Campaigns’ Academy course to her role.
Published: 2021
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Mission possible: delivering an international event during a pandemic
The Legal Services are GREAT campaign team at the Ministry of Justice explain how they hosted the UK’s first ever virtual trade mission.
Published: 2020
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The Uncertainty Principle: why campaigns perform the way they do
Michael Paul from Department for Education offers an introduction to the Uncertainty Principle and how it impacts Government campaigns.
Published: 2020
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Commemorating during crisis: the RAF’s Battle of Britain 80 campaign
Charlie Haines discusses how the pandemic has brought to light the fundamental significance of communications during crises.
Published: 2020
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CNBC Supply Chains webinar campaign
Naomi and Phoebe describe how they worked with partner CNBC to deliver webinars to high profile stakeholders on short notice.
Published: 2020
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What to do with a dyslexic Director of Communications
Suzanne Edmond writes about having dyslexia in light of Dyslexia Week 2020.
Published: 2020
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]
Published: 2020
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