Grades 7 and 6 strategic communication
Practitioner
Read
- Customer journey mapping
- GCS Insight Guidance
- G7 and G6 strategic communication reading list (practitioner)
- Working together: a toolkit for campaigns collaboration across the public sector
Watch
- Corporate communications at Hitachi
- Crisis management strategies: Ian Mitroff on successfully managing crises
- High concern communications (GCS member access)
- How to plan for a major event (GCS members access)
- Lessons from Washington Embassy (GCS members access)
- TED talk: The secret to successful crisis management in the 21st century
- The science and art of storytelling with Emily Tofield (GCS members access)
- Union and devolution communication (GCS members access)
Do
- Campaigning excellence (in partnership with GCSI)
- Get involved with the data science community
- How to manage and improve difficult relationships (GCS members access)
- How to set up your campaign objectives using the OASIS model (GCS members access)
- Social and search listening 101 (GCS members access)
- Understanding audiences: getting the best out of ourselves and others (GCS members access) new
- Using behavioural science to communicate strategically (COM-B) (GCS members access)
Advanced
Not available yet.