How to set up a new government campaign online
How to set up a new government campaign online.
On this page:
- Overall government campaign site requirements
- Before applying for a campaign site
- The GOV.UK campaign platform
- Application process: Application form and OASIS
- Planning and timings
- Final campaign website pre-live review
- Accessibility: legal requirements
- Managing tracking cookies on the campaign platform (and GDPR)
A communications campaign is a planned sequence of communications and interactions that uses a compelling narrative over time to deliver a defined and measurable outcome. If appropriate for your campaign objectives, you can apply for a campaigns site on the GOV.UK Campaigns platform.
Overall government campaign site requirements
All government campaign sites must be:
- time-limited: designed to support a planned programme of comms activity, with a