As members of the Government Communication Service (GCS), it is vital that we demonstrate the impact of what we do and ensure that our work is as effective as possible.

Monitoring and evaluating government communications activity

It is important that we monitor and evaluate all our campaign activities effectively to show how campaigns contribute towards successful policy outcomes, providing clear evidence of impact and value for money.

Effective, iterative monitoring and evaluation will help you to:

  • articulate the quantifiable value and benefit of government campaigns and programmes of communications; and
  • provide actionable insight to improve campaigns on an ongoing basis.

Evaluation Framework 2.0

The Evaluation Framework 2.0 provides a structure for a monitoring and evaluation plan including outputs, out-takes, outcomes and organisational impact. It recommends standard evaluation measures that you can use to set clear objectives and robust KPI targets, and improve your communications activity.

Evaluation Framework 2.0 (PDF, 494KB, 32 pages)

Knowledge Hub

GCS Knowledge Hub is a community for all government communicators to share best practice and case studies and learn from each others’ experience, improving the effectiveness and efficiency of communication activity across government. You will find case studies, templates, and links to useful resources on insight and evaluation.

To join Knowledge Hub,  email insight@cabinetoffice.gov.uk.