The GCS Strategy and Evaluation Council (formerly GCS Evaluation Council) was set up in 2013 to support government’s continuing commitment to the development, understanding and implementation of evaluation best practice across all government communication activity.
The GCS Strategy and Evaluation Council is an advisory body made up of experts in strategic communications and communications evaluation from private, public and third sectors. The Council is chaired by Alex Aiken, the Executive Director of Government Communications.
Overall, the Council supports GCS to develop, improve and embed best practice approach to planning, delivering and evaluating communications activity.
Specifically, the Council:
Council members have agreed to provide guidance and support to help individual government organisations.
This could be related to a specific campaign or group of related campaigns and could be at any stage in the cycle. It could be an audit of an overall approach, or help to address a particular issue, such as attribution modelling, calculating return on investment, or monitoring impact on specific audience segments, and so on.
The following outlines the steps to take, if you wish to take part.
If you wish to discuss the opportunity to engage with Council members on a communications evaluation challenge, you should contact email@example.com
||Executive Director of Government Communications Service (Chair)
||Freuds, Strategy Director
|Richard Bagnall||AMEC, President Prime Research, Chief Executive Officer|
|John Grounds||Strategic Marketing and Communications Consultant|
|Francis Ingham||PRCA, Director General ICCO, Chief Executive|
|Natasha Kizzle||Google UK, Industry Manager (Government)|
|Tina McLeod||MaP Limited, Director|
|Kevin Money||Henley Business School, Professor of Reputation and Responsible Leadership|
|Peter Reid||MSQ Partners, Chief Executive Officer|
|Ben Toombs||Kantar Public, Executive Director|
|Tina Trythall||Sport England, Strategic Lead, Customer Insight|
The Council meets three times a year. Government departments, agencies and public bodies host the Council meetings. The host organisation typically presents their overall approach to communication evaluation to Council members. If you wish to host the Council, please contact firstname.lastname@example.org
The Council also aims to host an annual event focused on communications
evaluation best practice which is open to all GCS members.