Latest news and events

New Evaluation Framework

Eval Framework Fan ImageThe new Evaluation Framework was launched in December 2015 and supports a more consistent approach to evaluation across GCS where outcomes are aligned to objectives.  It takes the form of a handy desk-drop swatch, containing valid metrics for: media, marketing, digital, stakeholder engagement and internal communications.

The desk-drop framework is a quick, easy reference tool to ensure we measure what matters.   It reflects the needs of a modern communications team and promotes an integrated communications approach where all areas within communications have a part to play.

Departments can order copies for their communication teams by contacting the Cabinet Office GCS Evaluation Team on the contact details below.  Order quick, as stocks are limited!


Or call Ceri Martin on 0207 276 3171

If you just can’t wait, here is a link to an electronic version of the Framework and userguide:

Download the new Evaluation Framework (PDF, 1.1mb)
There is also a comprehensive user guide, FAQs and glossary available on the Evaluation page.

Watch out for lots of activities to support the introduction of this new Framework and contact us with any questions.


Revised Barcelona Principles

The revised Barcelona Principles 2.0 were launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London on September 3rd, 2015 and GCS played a pivotal role updating the new international framework for measuring communications performance.

Take a look at how the Barcelona Principles have changed. (PDF, 577kb)

Upcoming GCS Evaluation Events

Evaluation Surgery:

The GCS Evaluation Team will be available from 14.00 – 17.00 on Monday 25 April 2016 for Evaluation Surgeries to discuss any evaluation questions, including about the new framework on a one to one basis. To book a 30-40 minute session, please email

Evaluation Training: – Following the launch of the exciting new Evaluation Framework, we’re updating our training models to reflect the very latest thinking using real life examples.  

Seminars & Workshops:

  • GCS Comms Exchange Events



With more and more industry awards seeking evaluation as a standard element of proving success, here are some of the awards taking place in 2016 and links to their websites:

Latest News and Blog Posts:

  1. The road to a New Evaluation Framework
  2. The new Evaluation Framework is coming… Order Now!
  3. Two GCS launches today…have you heard the latest
  4. A big week for comms evaluation: what it means for us
  5. Trust grows out of listening, not telling
  6. Winning the Game: 7th Annual AMEC summit
  7. Alex Aiken: 5 seriously sensible things I heard at AMEC International