The new Evaluation Framework was launched in December 2015 and supports a more consistent approach to evaluation across GCS where outcomes are aligned to objectives. It takes the form of a handy desk-drop swatch, containing valid metrics for: media, marketing, digital, stakeholder engagement and internal communications.
The desk-drop framework is a quick, easy reference tool to ensure we measure what matters. It reflects the needs of a modern communications team and promotes an integrated communications approach where all areas within communications have a part to play.
Departments can order copies for their communication teams by contacting the Cabinet Office GCS Evaluation Team on the contact details below. Order quick, as stocks are limited!
Or call Ceri Martin on 0207 276 3171
If you just can’t wait, here is a link to an electronic version of the Framework and userguide:
Watch out for lots of activities to support the introduction of this new Framework and contact us with any questions.
The revised Barcelona Principles 2.0 were launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London on September 3rd, 2015 and GCS played a pivotal role updating the new international framework for measuring communications performance.
The GCS Evaluation Team will be available from 14.00 – 17.00 on Monday 25 April 2016 for Evaluation Surgeries to discuss any evaluation questions, including about the new framework on a one to one basis. To book a 30-40 minute session, please email email@example.com
With more and more industry awards seeking evaluation as a standard element of proving success, here are some of the awards taking place in 2016 and links to their websites: