The GCS Evaluation Framework is designed to help standardise the set of evaluation measures we collect and report on for each type of communications activity and for the range of communication objectives we set out to achieve. The use of consistent data and reporting means that we can draw more meaningful conclusions about our work. It can also assist with benchmarking and target setting.
The Framework is based on the latest industry thinking and reflects the needs of a modern, integrated and outcome focused communications function and clarifies the importance of communicators demonstrating the impact of their activities across all disciplines. To bring the Framework to life, below are: the Framework itself, a comprehensive user guide with FAQs, an illustrative example, real life case studies and a strategy and implementation cycle.
Download the GCS Evaluation Framework (PDF, 1.1mb)
Download GCS Evaluation Framework Illustrative Example (PDF, 336 kb)
Download GCS Evaluation Case Studies (PDF, 1mb)
A downloadable version of the framework is also available below in Excel format to align with Quarterly Evaluation Returns to Cabinet Office.
Download GCS Evaluation Framework Blank Template (xls, 18 kb )
This document brings together in one place a variety of sources of information and tools that you might use to help you evaluate your communication activity. The tools listed in this guide are not specifically recommended – their suitability will of course depend upon your activity, but they are listed as worth investigating.
Useful Links and Data Sources (PDF, 91kb)
Universal-Credit-Campaign (PDF, 1.6mb)
HSE-Beware-Asbestos-Presentation (PDF, 1.4mb)
Apprentice-GIGF-presentation (PDF, 2.4 mb)