Disciplines
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Launch of test and learn guidelines for media buying
Government Communication Service and OmniGOV launched the test and learn guidelines for media buying in November 2021.
Published: 2022
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GCS announces new media buying partnership
I am very pleased to announce the award of our new media buying service that will be critical in delivering […]
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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Evaluating external affairs
In this webinar, Alex Pryce shares the different ways we can evaluate External Affairs activity, providing tools, case studies and more.
Published: 2021
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What can Hollywood teach us about storytelling?
An essential skill for communicators, we learn how to use storytelling to make our communication style more credible and compelling.
Published: 2021
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RESIST 2 Counter Disinformation Toolkit
This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]
Published: 2021
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High concern communications
Practical steps and a scientific theory to explain and recommend the best way to communicate during a crisis or situation of high concern.
Published: 2021
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Catch up now: GCS Monthly Meet-up with Simon Baugh
Simon Baugh for his first GCS Monthly Meet-Up as the new Chief Executive for GCS is starting to lay out his vision for GCS and its members.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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Internal communication and staff networks: a perfect match
Janette Wolf from the Department for Education offers her thoughts on how to make the most of working with staff networks.
Published: 2021
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