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Strategic Communication: MCOM Function Guide
This guide developed by the GCS Heads of Strategic Communication network identifies the core functions of a strategic communication team, key principles of structure and practice.
Published: 2018
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Evaluation Framework 2.0
This has now been replaced with the new GCS Evaluation Cycle.
Published: 2018
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Year of Marketing lessons: The Data Opportunity
The Year of Marketing (YoM) is a GCS initiative to help departments deliver world-class public service communications. Through a process of awareness raising and events, YoM keeps government communicators ahead of all the latest developments in the world of marketing.
Published: 2020
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Ensuring Effective Stakeholder Engagement
This guide will support your engagement with stakeholders and equip you with some helpful tools and advice to develop effective stakeholder communications plans within your own teams.
Published: 2016
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GCS 2020 – Making the Best, Standard
Russell Grossman discusses how our work in communications must make the best, standard.
Published: 2020
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What Black History Month means to me
Tanaye Reid Project Support Officer asked Cheryl King-McDowall, Deputy Director Professional Standards, what Black History Month means to her and to share her insights on being a black woman in a senior position.
Published: 2020
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How can you help your organisation live its values
Sara Vogt shares the Ministry of Justice’s work on values and the benefits it brings to an organisation.
Published: 2020
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Alex Aiken introduces the GCS Career Framework
Alex Aiken, Executive director of government communications, introduces the GCS career framework. The framework can be used to help you to develop your career, as well as improve your skills, raise professional standards and deliver outstanding campaigns.
Published: 2020
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Using the GCS career framework as a roadmap to success
Cheryl King-McDowall, Deputy Director, Professional Standards, says the GCS career framework is a roadmap to an exciting and fulfilling career for everyone working in public service communications.
Published: 2020
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A blueprint for government communication
David Rose, Head of GCS Communications, explains how MCOM can help all of us in public service communications to make the best, standard.
Published: 2020
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