Marketing

Digital accessibility for government communicators
How to make your digital communications accessible and understand digital accessibility requirements for government communicators.

Published: 2020
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Year of Marketing lessons: The Data Opportunity
The Year of Marketing (YoM) is a GCS initiative to help departments deliver world-class public service communications. Through a process of awareness raising and events, YoM keeps government communicators ahead of all the latest developments in the world of marketing.

Published: 2020
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GCS 2020 – Making the Best, Standard
Russell Grossman discusses how our work in communications must make the best, standard.

Published: 2020
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Alex Aiken introduces the GCS Career Framework
Alex Aiken, Executive director of government communications, introduces the GCS career framework. The framework can be used to help you to develop your career, as well as improve your skills, raise professional standards and deliver outstanding campaigns.

Published: 2020
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Using the GCS career framework as a roadmap to success
Cheryl King-McDowall, Deputy Director, Professional Standards, says the GCS career framework is a roadmap to an exciting and fulfilling career for everyone working in public service communications.

Published: 2020
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A blueprint for government communication
David Rose, Head of GCS Communications, explains how MCOM can help all of us in public service communications to make the best, standard.

Published: 2020
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GCS Accelerate: One Year On
Alex Aiken, Executive Director of Government Communications, marks one year since the launch of GCS Accelerate, the digital up-skilling and culture change programme for all government communicators.

Published: 2020
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Delivering Excellence in Partnership Marketing
The partnership marketing guide is designed to encourage Government Communication Service (GCS) professionals to further work with external partners to increase the reach and impact of their campaigns.

Published: 2017
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What’s it like to be a Senior Communications Manager in the Government Communication Service?
Mark Harrop details his transition from PR, marketing and strategy in the private sector to a Senior Communications Manager for the GCS Flex Team in 2018.

Published: 2020
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GCS Standards in practice: Interview with Nicola Hudson
We sat down with Nicola Hudson, Director of Policy & Communications at the National Cyber Security Centre. In this short interview we discuss how Nicola has used the GCS standards in a leadership role to ensure the profession is equipped to respond to new and emerging challenges and ways of operating.

Published: 2020
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