Creative

GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]

Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

Published: 2024
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Designing for accessibility as part of comms planning
We’ve put together some of the GCS activities about accessibility advocacy, awareness and training done for the profession in the past 2 years.

Published: 2022
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What can Hollywood teach us about storytelling?
An essential skill for communicators, we learn how to use storytelling to make our communication style more credible and compelling.

Published: 2021
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- Creative
- Strategic communication
New digital and online content creation training launched
GCS has published a series of new digital courses on social media and digital skills, aimed at government communicators.

Published: 2021
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- Creative
Digital skills series
In this video series produced by Defra, you will learn a variety of digital skills from digital storytelling to photography to social media.

Published: 2021
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The science and art of storytelling with Emily Tofield
Learn about the responsibilities of handling personal stories when campaigning for change.

Published: 2021
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5 steps to building generational change
Alex Aiken, GCS Executive Director, reflects on a new approach to public service communication following Brexit and the COVID-19 pandemic.

Published: 2021
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How focused communication benefitted a vulnerable community facing a surge of COVID-19
COVID-19 and the urgency required from the Government’s response presented an unparalleled challenge around reaching all communities.

Published: 2021
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