Marketing
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GCS announces new media buying partnership
I am very pleased to announce the award of our new media buying service that will be critical in delivering […]
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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Social media security awareness for Civil Service accounts
The Government Communication Service (GCS) has published a new piece of guidance on social media security for government communicators.
Published: 2021
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Digital skills series
In this video series produced by Defra, you will learn a variety of digital skills from digital storytelling to photography to social media.
Published: 2021
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Link shorteners: the long and short of why you shouldn’t use them
The common misconceptions about link-shortening tools and some of the potential risks associated with using them.
Published: 2021
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Cognitive behavioural therapy and marketing
The trainer shares his experience of depression and cognitive behavioural therapy and applies the lessons learned to communications.
Published: 2021
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GCS learning and development 2021/22: Your guide to the new GCS curriculum and standards
Our curriculum is designed to set ambitious professional standards for the Government Communication Service (GCS).
Published: 2021
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TED Talk: Political Campaigning in the digital age
Published: 2021
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GDS podcast
Government Digital Service (GDS) podcast about leading the digital transformation of government.
Published: 2021
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