What we do
The Government Communication Service is the professional body for public service communicators working in government departments, agencies and arm’s length bodies.
Communication is one of the four main levers of government alongside legislation, regulation and taxation. Our goal is to provide an exceptional standard of professional practice to support the government, implementing the priorities of the Prime Minister and the Cabinet to build a stronger economy, a fairer society, a United Kingdom and a global Britain.
On this page
Who we are
We are over 4,500 professional communicators from across the UK, supporting and promoting the work of 25 ministerial departments, 21 non-ministerial departments and over 300 agencies and other public bodies. See the organisations listed on GOV.UK.
We are a community of brilliant communications professionals, serving the public across the United Kingdom: from Whitehall to Whitehaven, Inverness to Cardiff and Belfast – we work in all regions of England, Scotland, Wales and Northern Ireland.
Overseas, GCS International (GCSI) works with foreign governments to build their communications capability.
Our mission is to deliver world-class public service communications which supports ministers’ priorities, enables the efficient and effective operation of public services, and improves people’s lives. It is held to account for the implementation of the annual Government Communications Plan 2019 to 2020.
Our aim is to be a visible, trusted, strategic partner across government. GCS has expertise in all communication disciplines.
We design, plan and deliver world-class media work, public-facing campaigns and stakeholder and internal communications.
Government communication dates back to the First World War, when the use of information proved crucial to victory.
In the century since, the profession has grown and evolved, using advertising, the media and in recent years social media to inform and educate citizens and uphold our democracy.
We’re still changing – for example, the Rapid Response Unit, set up in April 2018, deals with the problems and dangers posed by ‘fake news’.
Read Alexander McKenna’s 100 Years of Government Communications History to find out more.
The Government Communication Service (GCS) is one of 14 functions that operate across the Civil Service.
Led by Executive Director of Government Communication, Alex Aiken, GCS is governed through departmental Directors of Communication and the GCS Board, which is chaired by the Minister for the Constitution. The board makes recommendations on the direction, operation and development of the profession and holds us to account for the implementation of our major campaigns.
We carry out our work in accordance with the Civil Service Code, our Propriety Guidance and without political bias. We abide by legislation that affects our work such as data protection, Welsh language, disability discrimination, freedom of information and copyright.
We bring together people, process, and specialist expertise within and across government. We work in partnership to ensure we set the highest standards of communication practice across the following key areas:
- embracing our commitment to professional development, skills and standards, as well as setting clear career pathways
- implementing outstanding campaigns, following the OASIS (Objective, Audience insight, Strategy, Implementation, Scoring/evaluation) campaign framework
- evaluating the outcomes and impact of every campaign utilising the Evaluation Framework 2.0
- maximising technology to gain audience insights, develop the best ideas, implement strategies and achieve maximum impact
- engaging our staff through strategic internal communication excellence
- exemplifying Civil Service leadership behaviours
- upholding the highest ethical standards through the Civil Service Code and Diversity and Inclusion policies
- improving delivery through the five core disciplines set out in the Modern Communication Operating Model 2.0 (MCOM)
We partner closely with organisations in the public, private and third-party sectors in pursuit of the greatest cost-efficiency and impact.
GCS works with professional bodies and organisations across the public sector to:
- improve collaboration and partnership across public service communications programmes
- share best practice and raise capability across public service communications, learning from the best
- improve professional development and support UK public service communications professionals across all organisations.