Campaigning
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]
Published: 2020
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The art of a brand
This webinar is a lesson into the art of the brand, and how great branding works.
Published: 2020
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How to set up your campaign objectives using the OASIS model
By the end of this webinar, you will understand objective setting within the context of the OASIS Framework.
Published: 2020
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Improving campaigns with the ‘Aggregated Outcomes Benchmarking Database’
Making use of lessons and learnings from the campaigns being delivered across government has always been seen by Government Communication […]
Published: 2020
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5 things you need to know about the new GCS website
We’ve completely revamped our website, based on user research. We want it to become the first port-of-call to build your skills and develop your career.
Published: 2020
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Introducing GCS Academy
We’re slowly expanding our library of recorded webinars, with new topics such as resilience and strategic communication coming soon.
Published: 2020
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Introduction to strategic communication
By the end of this webinar, you will understand the process behind designing and implementing a strategic communications campaign.
Published: 2020
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Modern Media Operations: a Guide
This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.
Published: 2019
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How can you help your organisation live its values
Sara Vogt shares the Ministry of Justice’s work on values and the benefits it brings to an organisation.
Published: 2020
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Alex Aiken introduces the GCS Career Framework
Alex Aiken, Executive director of government communications, introduces the GCS career framework. The framework can be used to help you to develop your career, as well as improve your skills, raise professional standards and deliver outstanding campaigns.
Published: 2020
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