Campaigning
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Why understanding the ASA Advertising Codes matters
This blog outlines why it is important for GCS to abide by regulations set by the Advertising Standards Authority.
Published: 2020
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Safeguarding government advertising online
Alex Aiken introduces the SAFE framework and governments return back to YouTube.
Published: 2020
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]
Published: 2020
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The art of a brand
This webinar is a lesson into the art of the brand, and how great branding works.
Published: 2020
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How to set up your campaign objectives using the OASIS model
By the end of this webinar, you will understand objective setting within the context of the OASIS Framework.
Published: 2020
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Improving campaigns with the ‘Aggregated Outcomes Benchmarking Database’
Making use of lessons and learnings from the campaigns being delivered across government has always been seen by Government Communication […]
Published: 2020
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5 things you need to know about the new GCS website
We’ve completely revamped our website, based on user research. We want it to become the first port-of-call to build your skills and develop your career.
Published: 2020
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Introducing GCS Academy
We’re slowly expanding our library of recorded webinars, with new topics such as resilience and strategic communication coming soon.
Published: 2020
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Introduction to strategic communication
By the end of this webinar, you will understand the process behind designing and implementing a strategic communications campaign.
Published: 2020
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Modern Media Operations: a Guide
This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.
Published: 2019
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