Data

• GCS Framework for Ethical Innovation

  Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

  Published: 2024

  Related topics:
  • External affairs
  • All grades and all levels
  • Internal communication
  • Campaigning
  • Creative
  • Leadership
  • Crisis communication
  • Mandatory learning
  • Data
  • Marketing
  • Digital communication
  • Media
  • Strategic communication
  • Leadership
  • New starter
• GCS generative AI policy

  The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]

  Published: 2024

  Related topics:
  • External affairs
  • All grades and all levels
  • Internal communication
  • Campaigning
  • Leadership
  • Creative
  • Mandatory learning
  • Crisis communication
  • Marketing
  • Data
  • Media
  • Digital communication
  • Strategic communication
  • Leadership
  • New starter
• GCS Innovating with Impact Strategy

  Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

  Published: 2024

  Related topics:
  • All grades and all levels
  • External affairs
  • Campaigning
  • Internal communication
  • Creative
  • Leadership
  • Crisis communication
  • Mandatory learning
  • Marketing
  • Data
  • Digital communication
  • Media
  • Strategic communication
  • Leadership
  • New starter
• GCS Evaluation Cycle

  The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]

  Published: 2024

  Related topics:
  • Behaviour change
  • All grades and all levels
  • Internal communication
  • Campaigning
  • Mandatory learning
  • Marketing
  • Data
  • Strategic communication
  • New starter
• GCS fortnightly call: 18 May 2023

  On Thursday 18 May, Simon Baugh (Chief Executive, GCS) was joined by David C (GCHQ) who gave an extended talk […]

  Published: 2023

  Related topics:
  • All grades and all levels
  • Data
  • Digital communication
• Understanding audiences: getting the best out of ourselves and others

  This session goes through the main categories of audience segmentation and ensuring inclusivity, as well as practical tips.

  Published: 2022

  Related topics:
  • Data
  • Strategic communication
  • Diversity and inclusion
  • SEO advanced
  • Grades 7 and 6 practitioner
• Internal communications: insight and evaluation

  Fiona Hatton and Wendy Proctor discuss the importance of insight and evaluation when it comes to producing impactful internal communications.

  Published: 2022

  Related topics:
  • Internal communication
  • Data
  • SEO advanced
  • Grades 7 and 6 practitioner
• Evaluating external affairs

  In this webinar, Alex Pryce shares the different ways we can evaluate External Affairs activity, providing tools, case studies and more.

  Published: 2021

  Related topics:
  • External affairs
  • Data
  • SEO advanced
  • Grades 7 and 6 practitioner
• Data science community

  The Government Data Science Partnership (GDSP) brings public servants together to share their knowledge about data science.

  Published: 2021

  Related topics:
  • Data
  • Strategic communication
• 5 steps to building generational change

  Alex Aiken, GCS Executive Director, reflects on a new approach to public service communication following Brexit and the COVID-19 pandemic.

  Published: 2021

  Related topics:
  • Behaviour change
  • Campaigning
  • Creative
  • Leadership
  • Crisis communication
  • Data
  • Digital communication
  • Diversity and inclusion