Marketing
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GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]
Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]
Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
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GCS Evaluation Cycle
The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]
Published: 2024
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GCS fortnightly call: 25 May 2023
On Thursday 25 May, Simon Baugh (GCS Chief Executive) was joined by Chloe Saklow (Department for Education) and Joe Parry […]
Published: 2023
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Introduction to partnership marketing
Definition, benefits and examples of partnership marketing.
Published: 2022
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Launch of test and learn guidelines for media buying
Government Communication Service and OmniGOV launched the test and learn guidelines for media buying in November 2021.
Published: 2022
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GCS announces new media buying partnership
I am very pleased to announce the award of our new media buying service that will be critical in delivering […]
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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