Guide to campaign planning

The OASIS Campaign Guide (PDF, 136kb) is designed to aid government communicators to deliver world class government communications. It should be used by all government communications professionals regardless of discipline, department or grade.

The guide outlines the five steps you need to create a campaign:

  • Objectives
  • Audience/Insight
  • Strategy/Ideas
  • Implementation
  • Scoring/Evaluation

Plus it includes links to lots of free resources to help you better understand your audiences.

In addition to the OASIS framework, this OASIS campaign planning guide, provides helpful hints and tips to remember when creating a campaign.

We want the campaign planning guide to be a ‘living’ document, so let us know if you have other tools you use in your department or examples of great campaigns so we can share them across the network.

Examples of world class GCS campaigns can be found on the case studies page.

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