Campaigning

GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]

Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

Published: 2024
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GCS Evaluation Cycle
The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]

Published: 2024
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GCS Campaign of the Month Winner October 2021
Congratulations to Defra’s internal comms team for winning the GCS Campaign of the Month, for their ‘Percy the Pensions Puffin’ campaign.

Published: 2021
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- Campaigning
GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.

Published: 2021
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- Campaigning
- Marketing
Social media security awareness for Civil Service accounts
The Government Communication Service (GCS) has published a new piece of guidance on social media security for government communicators.

Published: 2021
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The science and art of storytelling with Emily Tofield
Learn about the responsibilities of handling personal stories when campaigning for change.

Published: 2021
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5 steps to building generational change
Alex Aiken, GCS Executive Director, reflects on a new approach to public service communication following Brexit and the COVID-19 pandemic.

Published: 2021
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Census 2021: creating an accessible and inclusive campaign
Jo Parry from the Office for National Statistics (ONS) talks about what his team did to make the Census 2021 accessible.

Published: 2021
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