HEO strategic communication
Practitioner
Read
- Business partnering for government communication
- Emergency Planning Framework
- GCS Insight Guidance
- Planning and Delivering Effective Communications Partnership Strategies
- RESIST 2 Counter Disinformation toolkit
- Strategic Communication: MCOM Function Guide
- The Principles of Behaviour Change Communications
Watch
- How to set up your campaign objectives using the OASIS model (GCS members access)
- Introduction to strategic communication (on-demand GCS members access)
- Lessons from Washington Embassy (GCS members access)
- Social and search listening 101 (GCS members access)
- Strategic Communications with Clara Eaglen
- TED Talk: ‘Got a wicked problem? First, tell me how you make toast’
- TED Talk: How to start a movement
- Union and devolution communications (GCS members access)
- Using behavioural science to communicate strategically (COM-B) (GCS members access)
Do
Advanced
Read
- HEO strategic communications reading list (advanced)
- Strategic Communications: a behavioural approach
Watch
- Devolution for Communicators (GCS members access)
- How to plan for a major event (GCS members access)
- Union and devolution communications (GCS members access)