SEO strategic communication
Practitioner
Read
- Business partnering for government communications
- Customer journey mapping
- GCS Insight guidance
- Planning and delivering effective communications partnership strategies
- Principles of Behaviour Change Communications
- RESIST 2 Counter Disinformation toolkit
- Strategic Communication: MCOM function guide
- Strategic communications, a behavioural approach
- Working together: a toolkit for campaigns collaboration across the public sector
Watch
- Citizen experience
- Devolution for Communicators (GCS members access)
- How to plan for a major event (GCS members access)
- How to set up your campaign objectives using the OASIS model (GCS members access)
- Introduction to strategic communication (GCS members access)
- Lessons from Washington Embassy (GCS members access)
- Social and search listening 101 (GCS members access)
- Strategic Communications with Clara Eaglen
- TED Talk: Your strategy needs a strategy
- The science and art of storytelling with Emily Tofield (GCS members access)
- Union and devolution communications (GCS members access)
- Using behavioural science to communicate strategically (COM-B) (GCS members access)
Do
Advanced
Understanding audiences: getting the best out of ourselves and others (GCS members access)